Many dental practices are now sing online marketing techniques such as content marketing, social media marketing and search engine optimization are also very important today in reaching their audience.
Content marketing and social media effect the positioning of your website online which is the face of your business when it comes to using the internet which a large portion of the public now uses. The better positioning you can receive on search engines such as Google will go a long way in reaching new clients who are searching online for chiropractic services in your area.
When it comes to social media and word of mouth marketing you have to realize you cannot measure how effective your campaign is in the same way.
Just because someone clicks "Like" on your Facebook page doesn't mean it will translate into a new client. However by carefully monitoring the number of "Likes" you can measure how many people are actually going to your page which means that if you are putting an effective message on this page you eventually may start receiving new clients.
Ideally you may want to hire a professional social media consultant that specializes in marketing campaigns. You will need to spend money to accomplish this.
Although the cost associated with hiring a social media consultant is nowhere near the amount it costs for radio or television ads, it can still effect your budget if you do not have the cash flow or planned the amount it costs in your budget.
If you have a steady stream of clients you may have the cash flow that is needed to hire a social media consultant.
If this is not possible and you don't have the budget you may try your local bank.
In order to get a bank loan you will need to have at least 3 years in business. This will give you the credit history that is needed by the bank to qualify for a loan.
Most banks will not lend less than $10,000 which may or may not be substantially more than what will need to hire a social media consultant who can put together a program to reach new clients.
Alternative funding sources such as Small Business Loans Depot are another way to come up with the cash flow needed to hire social media consultant. If you have been in business at least 6 months and have a checking account you would be eligible to apply for a dental practice loan. These types of loans are a great way to establish credit and the minimum amount you can borrow is $5000. Dental practice loans allow you to receive the working capital needed to implement this type of program.
Once your have the funding available to hire a social media consultant you want to give parameters on what type of program you are looking to put together.
As a local dentist you may not want an online program that is too complicated or one that has so much information or decisions to make they will leave the site.
Many people today are very busy and don't have the time to focus on anything due to the limited time they have in their schedules. They are looking to find a dentist they feel comfortable with and continue to use their services
When trying to reach your potential new clients online by using your Twitter or Facebook page, you will want to focus on asking your current customers simple questions about how they liked your services.
Once others see the great benefits of using your dental services, they will want to give your business a visit to see what you have to offer in person.
Ed Rogers
